GIFFGAFF ADVERT HORROR

Giffgaff sets the Halloween scene in a surreally dystopian nightclub. Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Stay updated via RSS. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? Video Fearless Girl statue disappears from New York’s streets. Campaign published a story about the ad yesterday and received several social media comments that criticised Giffgaff for being insensitive.

Become a Campaign Member. Parnership Sales Executive – sport Up to Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. An ad for giffgaff, played on YouTube, opened with sounds of a woman screaming for help. To find out more, including how to control cookies, see here: We also understood from the background information provided that the account holder was served the ad because they had searched for similar content previously. Create an alert now.

The collective of characters was then seen as a mock choir, singing outside a house. They included the initial woman and man, a clown, a zombie, a pumpkin head, a doll holding a blow torch, a ghost and a man with an upside down head. Become a Campaign Member.

Ad of the Day: Giffgaff sets the Halloween scene in a surreally dystopian nightclub | The Drum

To find out more, including how to control cookies, see here: Campaign published a story about the ad yesterday and received several social media comments that criticised Giffgaff for being insensitive.

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Video Everything you need to know: Parnership Sales Executive – sport Up to While the account holder glffgaff over 18, xdvert content of the programme in which the ad was seen was unlikely arvert be of interest to them and any over 18s watching were likely to be doing so in order to accompany young children. Havas Group Media handled media planning and buying. Create an alert now. An ad for giffgaff, played on YouTube, opened with sounds of a woman screaming for help.

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By continuing to use this website, you agree to their use. Those who continued to watch would experience the unfolding of the plot and any menace implied by the introduction was quickly dispelled. We also understood from the background information provided that the account holder was served the ad because they had searched for similar content previously.

She was running along a road at night being pursued by a man who appeared to be holding a chainsaw. Adgert graphic imagery was seen in the opening sequence and a skip function was included to enable those who preferred not to see the ad to bypass it.

As a company that has a community at its heart, we believe in listening to people, so have taken the decision to stop running this ad.

Build your marketing knowledge by choosing from daily news bulletins or a weekly special. However, she is alienated by her “too perfect” surroundings and escapes back to her original monster guardians. See article from asa. Giffgaff is continuing its run of its run of high-profile Halloween films with 2am, a four-minute short set in a nightclub where not all is as it seems. Halloween costumes and makeup play such a massive role when people are getting ready and having a big Halloween night out [so] we wanted to play with that, in hirror modern horror way, with our own twist making this film feel bang on trend.

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The Drum social breakfast. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? Upheld The opening scene of the ad was tense with a dark background and eerie sound effects before the introduction of the female character, who appeared to be in terror, screaming, Someone please help me. Ad of the Day.

It was never our intention to cause any offence to the adoption community, or anybody. Lucy then finds herself in a surreal space where her boyfriend and friends are gicfgaff the process of what looks to be an alien cloning experiment.

Giffgaff pulls ‘traumatising’ Halloween ad featuring orphan girl

Post was not sent – check your email addresses! Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Stay signed in for 30 days. Video Is this the era of social media reckoning? Video Rosie Arnold looks back hororr her career and explains why she never wanted to start her own agency. This trauma affects children throughout their lives, causing mental-health and behavioural difficulties that stay with them into adulthood.

As the ad developed, a stream of screaming characters was introduced, each being pursued by the last. We considered that the ad was unsuitable for young children to view.

Abi Pearl Ward, head of advertising at Giffgaff, said: